￼Medianoche refers to a fleeting moment – a line that divides one moment in time from another. It is the time in which a transformation happens, a metamorphosis, from an instinctive drive, deep within, one that offers us the opportunity to show ourselves as less ordinary. This project is about how instinct or desire determines our behaviour and how we play out our fantasies of seduction.
a. Why did you re-edit Medianoche?
RAFAEL AROCHA: Before publishing the book I had created a very simple multimedia. That piece has been an important informative tool on this project, which opened the doors to participate at festivals and photography meetings. When I published the book I started working on a new piece that was more connected to the book itself. A that point David Linuesa, a multimedia editor (Aqaba Media) contacted me and immediately started to work on the idea of bringing video into a new kind of more connected experience with the book.
b. Why sound or music are so important for a multimedia?
DAVID LINUESA: The sound often allows to establish different ways of reading the same project, new relationships between images and, at the same time, the sequencing exercises bring new nuances to read the whole project. The right music also enables, in many cases, to provide more unity to the aesthetic aspects, which otherwise could be confused or distant.
c. Can you describe the editing process? How important is the intervention of a multimedia editor?
DAVID LINUESA: In my experience, the process of editing a multimedia photo project is based on intituion, supported by the almost impulsive connection of music and images. It lets the sequence flow organically, with purely emotional ties between the physical sensation that the music involves, with the visual rhymes of each of the photographs and in relation to the succesives.
Yes, I believe that the figure of a multimedia editor is important, because the codes needed to create a multimedia piece are unique and different to the ones used for editing different format, with the added difficulty of relating and controlling music and sound.
RAFAEL AROCHA: For me It was very important to work along someone who knows the codes of moving images and sound. Collaborating with a multimedia editor certainly multiplies and enriches the possibility of creation and helped me to develop a new way of connecting with my work.
d. In which way this multimedia is considered related or similar to the book?
DAVID LINUESA: I think they are different forms of presententing the same project, resulting particularly interesting in terms of the possibilities of complementing each other and work, at the same time, independently.
RAFAEL AROCHA: From my point of view, the challenge is to create different, complementary and independent experiences at once. I don´t think these two formats are suitable for every project and this is the first thing one needs to think about, then each one of them have to be shaped to provide a unique experience.
d. What program did you use for this mm?
DAVID LINUESA: Final Cut.
e. What in your opinion are the opportunities or advantages that multimedia offers?
DAVID LINUESA: Multimedia allows for still images to acquire new meanings within an audiovisual sequence, without losing the descriptive and specific power, and it provides new functional anchors within a particular narrative temporality. It is a new way of storytelling with photographs, where the key is to control the time of perception.
RAFAEL AROCHA: On the one hand, multimedia is a format that can amplify the experience and connect with the viewer in a more radical way. Furthermore, it is an alternative to connect with the audience in an easy and direct way. In any case, I believe there is much work to be done; we have to move forward and develop multimedia experiences going beyond just finding an adequate music for a series of photographs.
You can buy Medianoche by Rafael Arocha from his website.