The Community Center (Casa del Popolo) is a type of social association that originated from the European experiences at the end of 19th century; it’s the proletarian dream of a place for the working-class’ culture and leisure. In Tuscany CDPs were born with a horizontal organization, often erected with voluntary and self-managed work.
Originally, these places where the “red subculture” came alive, had a central role in the community, being able to offer recreational and social services. Today, after the fragmentation of the left-wing parties, the CDPs are less and less politically focused, although still being an expression of a sharing culture and still in search of a new identity. As open and accessible as they are, the CDPs are a scenario for the transformation of the area, and are daily hosting the issues and necessities of the contemporary social fabric.
Grooming Photo is a collective founded by Marina Arienzale and Matteo Cesari in Florence in 2014. Guided by a shared passion for Documentary photography and storytelling, they love to work on group and individual projects using their different individual practices, styles and social backgrounds as assets.

Multimedia Tips

a. What program was used to create the multimedia?

 Adobe Premiere


b. How and why did you choose that sound/music?

We wanted to re-create the atmosphere we were surrounded by while shooting the pictures. That is the reason we chose to mix the ambient sound with the interviews and a typical music that could reflect the spirit and the tradition of that place.


c. Tell us about the editing process when you think of a multimedia.
We don’t have a specific thought process while we edit the multimedia projects we do. We change the workflow according to the pictures and the theme we are going to edit. In this case the audio was so important that we decided to follow the rhythm and build the story starting from it.

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Case Del Pop- Marina Arienzale & Matteo Cesari