Introduction

Generation Pink is a documentary photo book project recording ‘the age of pink’. Pink has become synonymous with femininity to the extent that it is easy to take it for granted, but It hasn’t always been this way. In the 19th century boys were traditionally dressed in pink. This latest phenomenon has evolved in line with consumerism since the 1980’s. The project is now complete and with a new title ‘My Favourite Colour Was Yellow’.

Pure white is used for all babies. Blue is for girls and pink is for boys, when a colour is wished.’ Ladies Home Journal, 1890

Kirsty Mackay set out to photograph girls with their pink possessions as a way to understand how this one colour has become dominant. Working over a five year period, making portraits of the girls in their bedrooms and on the High St, Kirsty has created a document of this time for girls growing up in the UK.

After a period of documenting Kirsty began to probe deeper and the title of the book ‘My Favourite Colour Was Yellow’ reflects the theme at the heart of the book – a lack of choice. Kirsty offers us a sensitive and intimate glimpse into the lives of these girls own private worlds.

‘Since the mid – 1980s, not only has pink become a strongly feminine color, but it has reached the level of moral imperative in the age group of three to seven.’ Jo B Paoletti

‘I started this project with the point of view of a parent. I was tired of the out of date and narrow view of what should appeal to girls. I felt they deserved more. The girls I photographed were very proud of their pink bedrooms and I learned from them, that the pink phase has become a rite of passage. Most of them come out the other side before adolescence.’

The book will be self published and Kirsty will be taking pre-orders later in the year.

Multimedia Tips

a. What program was used to create the multimedia?

I used iMovie.

b. How and why did you choose that sound/music?

I made some interviews with the girls I was photographing, just for my own reference and to help me to understand their point of view. It was part of the process of making the work. Working with multimedia has enabled me to use one of the interviews alongside the images. The interview I used is with my daughter. I made it as a test, but I liked the repetition and it added emphasis to the images.

c. Tell us about the editing process when you think of a multimedia.

This is my first attempt at multimedia and the edit simply shows the girls in order of age. I made it near the start of the project. Now the book is finished I will make another updated piece, as the project has changed so much over this time. I have been really inspired by the other multimedia that I have seen on Slideluck and that has fed into some of my other work.

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Kirsty Mackay | Generation Pink

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